Priority No. 1: survival. Priority 100: sharemarket glory
From 1941 to the low in 1974, the average annual compound return on the All Ordinaries index for 33 years was 2.9 per cent. Take off inflation of 4 per cent and you were going backwards. And that doesn't include 1929 to 1941, which would have pulled it even lower.
In the 33 years from the 1974 low to the 2007 high, the All Ordinaries index delivered an average annual compound return of 11.7 per cent.
Add in 4.3 per cent of dividends and you come up to 16 per cent a year, for 33 years.
Strewth. No wonder everyone learnt to ''set and forget''.
No wonder no one ever asked questions about fees. No wonder people didn't notice the trails on equity products even though the recipient was driving a BMW and the end customer got nothing for it. No wonder customers tolerated 2 per cent wrap account fees from big investment banks even if the money was invested in term deposits. No wonder the lowest-risk asset-allocation option on your managed fund still held 40 per cent to 65 per cent in equities. No wonder the financial industry is so huge.
It has been an incredible three decades of asset speculation and price appreciation driven by people spending borrowed money and the question now is whether it can continue. It's a multitrillion-dollar question for equities globally, for all asset classes, and it is a question for the school fees-burdened parent and retirement-focused investor.
We all need asset prices to go up because we have all been conditioned to expect it and our expectations - the root of all happiness - require it. We expect growth because for the past 33 years the property market and the equity market have always gone up.
It's what we're used to. And now, for the first time I can remember (since 1982), we are questioning whether this is our ''Japan moment'', our peak for the next 22 years, the pre-cursor to a period of massive volatility in which we have to duck and weave to make money because the average price goes down.
The truthful answer is that while the financial industry has to gloss over it with predictable optimism, nobody actually knows. And the good news? The good news is that it really doesn't matter. You don't need to know. This is like any other period of bearishness in equity market history: to survive you have to wake up to a few things that happen in a momentarily (let's hope) uncertain market. Things such as these:
Risk aversion rises and with it volatility. The risk-reward ratio shifts and you have to ask whether your risk tolerance quotient (and we are all different) has been violated. If so, step out. Not losing money is good now. Priority No.1: survival. Priority 100: sharemarket glory.
Making money will take more effort. Making money when it's more risky requires more discipline and skill. Trading skills, and in particular risk management, are an available commodity. You will have to learn at least some of them or you'll be wandering around on the battlefield and we'll get you.
There is more focus on stocks than ''the market''. It becomes a ''trader's market''. Stocks become ''good'' or ''bad'' and sentiment more polarised on a stock-by-stock basis. News that defines a stock as good or bad starts a trend that will last longer. Perfect for traders. Terrible for those who think investment is about having ''faith'' in anything other than today's price.
There is no long-term investment for the moment. You have to be more flexible. Having strong convictions about stocks, or the market, beyond tomorrow is misplaced arrogance. When the market is priced on risk and risk can change in a moment, Greece going bankrupt, for instance, you can't realistically set investment horizons. Without a reliable long-term upward trend, you have to make money out of any opportunity over any time frame, not one time frame.
Change your expectations. If the root of all happiness is expectations met, then set realistic ones. The lower the better.
Not too cheerful, I know, but those who are forced to lift their skills and education will come out of this as better investors - perhaps the best long-term investment you can make.
Marcus Padley is a stockbroker with Patersons Securities and author of stockmarket newsletter Marcus Today. His views do not necessarily reflect the views of Patersons.