There was a time when most women had some degree of dressmaking
skill and this was reflected by the wide array of patterns.
These were printed envelopes showing the finished product on the
cover, with the paper patterns inside ready for cutting. Millions
must have been sold.
Among the publishers were Style, Jiffy, Butterick, Burda and
Simplicity. Now that the art of home dressmaking has made a big
comeback in the past decade, it's no surprise original dress
patterns are very collectable.
This resurgence covers all generations. The collector hunting
for 1970s patterns could well be a 17-year-old looking for
something unique to wear for her formal.
These patterns are also collected by fashion designers, as well
as students of social history. They represent an era when women
(and possibly some liberated males) would happily sit at home with
the Singer and make clothes for all the family. The most prized
patterns are those with a complete quota of instruction and
patterns. The most valuable are the patterns that have never been
used.
Still, all except absolute rarities should be available for $20
or less.
Dress patterns were once so common they were given away as
promotions by magazines and newspapers. The pattern of the week, or
month, would be sent to subscribers in plain envelopes and examples
of these are also collectable.
These patterns tended to be kept, regardless of changing
fashion. One recently snapped up by collector Jacqueline White (see
My Collection) was sent out by the Woman's Mirror magazine on
October 24, 1933. It was for a floppy beach hat that is now very
much back in vogue.
Less fashionable these days is the 1970s set of patterns by
Simplicity for a toilet-seat cover and mat, even a complete cover
for the cistern. The recommended material was a bright-green plush
fabric.
Most patterns are English, American or European but there is
also a fascinating Australian influence. Patterns by Madame Weigel
are perhaps the most prized of all. These were produced in
Richmond.
Johanna Weigel was born in Prussia in 1847, then emigrated to
New York and worked as a designer at McCalls, a leading
paper-pattern manufacturer. In 1876 she and her husband, Oscar,
came to Melbourne on their honeymoon. They decided this was the
place to start their new life.
Johanna cut patterns from her own clothes to give to friends.
These were so popular she and Oscar decided to start their own
business in Lennox Street.
In 1880 they started Madame Weigel's Journal of Fashion, a
subscription publication claimed to be Australia's first locally
produced fashion magazine. A feature was the mail-order dress
patterns.
Author Miles Franklin wrote that her mother was a regular
subscriber: "Madame Weigel was to me a figure of legend as Mrs
Beeton or the Ingoldsby Legends."
Paper patterns made the Weigels rich. In 1890 they built
Drusilla, a two-storey mansion with 26 rooms, at the foot of Mount
Macedon. When the house burnt down in 1903, they moved to South
Melbourne. Madame Weigel Pty Ltd continued after her death, until
at least the 1960s. There's an impressive monument to the Weigels
in Brighton Cemetery.
While private collectors get excited if they find an original
Madame Weigel pattern, she is also considered an influential figure
by museums and libraries.
Post-war examples sell for $30-plus on eBay. Weigel's pre-war
patterns would be worth even more. Are any 19th-century patterns
still around? If so, they would be well worth preserving.
A typical Simplicity pattern from the 1970s still has a
practical purpose. The retro designs on the cover can be made at
home by dressmakers.
A rarity is this example from the British Vogue Couturier
series. Produced in the early '60s, its cover girl is a young Jean
Shrimpton.
Worth slightly more are patterns from the 1940s and '50s, now
difficult to find. Those with instructions and unused paper
patterns are the most valuable.
My Collection
Jacqueline White has appeared on this page before as one of the
founding contributors to the Historic Houses Trust's "Living in the
Seventies" Fair.
Part of her impressive collection on that occasion was a set of
nine unused tickets to a Linda Ronstadt concert in 1979. These were
still in the original Computicket envelope, the infamous booking
agency set up by Harry M. Miller that collapsed soon after.
White is also a collector of interesting dress patterns from any
decade. She has about 200, the earliest from the 1920s. Most of her
collection has been sourced from op shops, garage sales or church
fetes but she has recently noticed that the old ones no longer
appear, a sure sign that she is not alone in seeking them out.
Retro clothing is one of her many passions. As well as the
patterns, she collects associated memorabilia like old fashion
magazines. One of her favourites is a 1950s Australian edition of
Vogue that includes photos by Helmut Newton. The model is a very
young, very slim Maggie Tabberer.
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