Fascinating man, Charles M. Schulz. His first Peanuts cartoon
strip appeared on October 2, 1950, published by the United Feature
Syndicate. The title was suggested by United; Schulz never
particularly liked it. His last original strip appeared on February
13, 2000, the day after he died of colon cancer. He had personally
drawn every frame in that period.
By that stage, Peanuts was appearing in 2600 newspapers in 75
countries, translated into 27 languages including
Serbo-Croatian.
According to The New York Times obituary, the strip had about
335 million regular readers. Peanuts made Schulz a very wealthy
man. Schulz personally collected $46 million to $62 million
annually.
He regularly featured in lists of the biggest earners in the
entertainment industry, usually in the top five.
The merchandise that was responsible for a lot of that income is
collected by thousands of people around the world. And a high
proportion of those collections are dedicated to Snoopy, the most
famous cartoon beagle in the world and, in the eyes of many, the
most enduring Peanuts character.
There is more than enough to collect. Snoopy's name and image
have been associated with everything from clocks to cookie
jars.
According to the usual formula, the value of Snoopy memorabilia
peaked in the few years after Schulz's death. Prices for certain
items, especially ones from the 1950s and '60s, doubled or tripled
in this period. Prices have since stabilised, even gone down in
certain cases. It appears global recessions even have an impact on
cartoon beagles.
For example, a pre-loved Snoopy Music Box, made by Mattel circa
1968, has been sitting rather sadly in the glass cabinet of one of
my local op shops. It first appeared about a year ago with a price
tag of $80.
As if to explain this to shocked bargain hunters, a note on the
tag said that a similar one appeared in the 2002 Carter's Price
Guide To Antiques In Australasia for $120.
In fact, these music boxes have been known to sell for $300 in
the US if in mint condition in the original box. That was in 2000.
The Vinnies valuer may have to lower that estimate slightly for the
2009 downturn.
Those music boxes are considered pretty desirable items by
Snoopy freaks but they're far from the most valuable.
Nintendo made a series of Snoopy hand-held video games and these
are fetching up to $770 each on eBay. Others to put on the top
shelf where the kids can't touch them are Snoopy cookie jars,
Snoopy "hot dog" money boxes and Snoopy radios, worth more if they
are still operating.
A series of popular Snoopy trophies fetch about $50 each in good
condition. Snoopy telephones are also in the most-wanted
category.
Most collectors also like the novelty items, such as the pack of
Snoopy Strips plastic adhesive bandages introduced in the '70s. You
can still find these for $5 to $10 at garage sales. Another oddity
was the Snoopy toilet-roll holder.
Most collectors will only collect items that have the official
United Feature endorsement. Snoopy collecting is a global
phenomenon that is especially popular in Japan. eBay is the most
popular source for trading but there are still bargains to be found
in garage sales and op shops - but only if the shop manager doesn't
have a copy of the Carter's guide.
Since his death, a few signed drawings by Schulz have appeared
on eBay, usually valued about the $620 mark.
Also collectable are the original Snoopy books and magazines,
especially the first editions of the publications. There were close
to 1500 of these published in Schulz's lifetime, mainly
compilations of the newspaper strips. Perhaps the ultimate first
edition would be a copy of an October 2, 1950, newspaper carrying
the very first Peanuts strip.
It showed two children sitting on the footpath discussing
Charlie Brown.
"Well, here comes ol' Charlie Brown!" one of them says.
"Good ol' Charlie Brown," the other says. "Yes, sir! Good ol'
Charlie Brown."
Then, as Charlie Brown passes: "How I hate him!"
And so began what many consider the greatest comic strip ever
created.
My collection
Melbourne collector Allison Cook first got into Snoopy when her
son was born in 2001 and she was given a set of The Many Lives of
Snoopy figures then available through McDonald's Happy Meals. She
hadn't been a serious Peanuts fan before but these suddenly struck
a chord.
Eight years later she is a self-confessed Snoopy obsessive who
has just built a separate room in the backyard to hold her
impressive collection. "There's probably 1000 items in total," she
says. Almost everything in there is to do with Snoopy. "He's top
priority."
As if to show who owns this place, the word Snoopy is imprinted
in cement on the front step.
She buys mainly on eBay where she is better known to collectors
and store owners as "miss-aly". She does the circuit as least one a
week, buying and selling, mainly in Australia.
There are automated bidding devices known as snipers but she
prefers to follow auctions live. "I like the adrenalin rush of
bidding in the last 10 seconds," she says.
On top of her interest in cute cartoon characters, Miss Aly is
also well known around the Melbourne car scene for her blue Ford
XR6 Turbo muscle car.
$10
Snoopy Strips adhesive bandages are an example of the widespread
merchandising of the Peanuts characters. This one is significant.
Charles Schulz was an ice-hockey fan who still competed in his
70s.
$50
These Snoopy "hot dog" money boxes are now considered rare and
valuable.
$200
The Snoopy Radio is a classic collectable, worth more if still
in working condition and in the original packaging.