There are two camps when it comes to the new Qantas Frequent
Flyer "Any Seat" plan. Some people are relieved they can redeem
their points - no matter how many - after struggling to find
suitable flights on the traditional, less-flexible plan. Others
believe it's an expensive way to use points.
Then there's the concern - misplaced, the airline would say -
that the new arrangements will make it even harder to bag a
frequent-flyer bargain seat.
Under the old plan, now known as Classic Awards, a limited
number of frequent-flyer seats is allocated on flights and sold
according to the points listed on a fixed-price table.
Under the Any Seat plan, the cost in points depends on the
factors that normally go into pricing a seat, such as the time of
the year or day of the week.
There has been plenty of chat on websites such as
frequentflyer.com.au about the much higher points required for Any
Seat bookings. One, admittedly extreme, example cited in an online
discussion is a North American first-class round trip at Christmas
costing more than 2.2 million points.
Of the concern that Any Seat will mean even fewer seats on the
Classic plan, forcing people to use Any Seat, the chief executive
of Qantas Frequent Flyer, Simon Hickey, says: "Nothing in Classic
has changed and nothing in Classic will change."
Qantas Frequent Flyer was recently restructured as a separate
business division, with a view to selling it to investors, and
Hickey says he now has "contracted" seat capacity with Qantas, "so
that's firmer than it's ever been".
"We start with the Classic inventory and that was over three
million seats last year," Hickey says. "Any Seat is in addition to
that."
The managing director of frequentflyer.com.au, Clifford
Reichlin, says Any Seat bookings can eat up several times the
points required for the same route on the Classic plan. However, on
the plus side - provided Qantas is true to its word and doesn't
reduce Classic seats - Any Seat provides more choice and will help
people use backlogged points, Reichlin says.
A spokesman for consumer group Choice, Christopher Zinn, who
also adds the caveat about Classic, says being able to use
banked-up points on Any Seat "gives value to something that might
otherwise be fairly value-less".
However, principal of card consultancy MWE Consulting, Mike
Ebstein, says it's still a better idea to plan ahead and schedule
your travel at non-peak periods so you can use the cheaper Classic
plan. Ebstein has booked a northern hemisphere trip for his wife in
May next year for 250,000 points on the Classic plan.
The changes to the Qantas Frequent Flyer program also entail
credit card holders having to make some choices in the next few
months, after Qantas renegotiated its agreements with card
providers.
Letters are going out to cardholders offering a switch from
existing cards to new cards that are linked directly to the Qantas
Frequent Flyer scheme. They pull points into your frequent-flyer
account automatically each month.
Other cardholders are being advised that, while they will be
able to retain their existing card, they need to decide whether to
"opt in" to this now-automatic transfer.
Cardholders who'd rather not have an automatic transfer will
need to convert existing rewards points into Qantas frequent-flyer
points by March 31 before the door closes on the old
agreements.
Hickey argues the new arrangements will be simpler and more
transparent.
"When we sat within proprietary programs - in-house programs -
there was a transfer rate to Qantas frequent-flyer points. Over
time we've seen that credit card providers haven't always kept that
rate at the best level . . . What we wanted to do was to bring
ourselves out, so our members can easily compare products - so you
get competition, if you like, between credit card providers."
Hickey acknowledges that, as a business, Qantas Frequent Flyer
also has the aim of making a profit by distributing points to card
partners but he says it can only do that if the program is
attractive to cardholders.
One result of the renegotiations is there are now more cards in
the program earning at a rate of 1.5 points for each dollar spent,
rather than one point, he says.
Frequent flyers will also be able to earn more points and reach
awards quicker if they "double dip" by buying goods and services
from Qantas and its 350 partners using their Qantas-branded credit
card.
In addition, Qantas has boosted its online store to 1000 items,
with the aim of competing with the "general" rewards offered by
other card programs.
Hickey argues the revamp means consumers will get more out of
the Qantas scheme than other rewards programs (see Money, November
5).
Of course, when comparing their existing card to the new
Qantas-linked cards on offer, people should consider annual fees,
the rate at which they earn points, what sort of rewards they want
and how much those rewards will cost.
They should also compare terms and conditions such as whether
there's a monthly or annual cap on points earned and if points
expire after a certain time.