What is it?
ANZ will make two new mobile phone-based services available from
February 11. M-Banking allows customers to use their mobiles to
transfer funds between accounts and make payments to any third
party with an Australian bank account. The other service, TXT
Banking, will provide account balances and statements via text
message. Customers can choose one service or both.
How it works
The M-Banking service will be available to any customer with a
Java-enabled mobile phone that also has an active GPRS connection.
This technology allows mobile phones to receive emails and get
access to the internet. It is very widespread. In some cases the
user will have to get the GPRS switched on. Transactions will
require account, password and authentication details and can only
be made on one registered handset. No customer information is
stored on the phone and if the phone is reported lost or stolen ANZ
will suspend the service.
Customers using TXT Banking will be able to set up alerts to
keep them informed of account balances and confirm the completion
of transactions. There is no password requirement for TXT
Banking.
The services can be used on all mobile networks and do not need
to be enabled by the network providers.
ANZ will support mobile phone banking with a help desk and a
dedicated customer service number.
What it costs
ANZ is providing the services without charge until December. It
will review the cost of the service after a year of operation. In
New Zealand, where ANZ introduced mobile phone banking a year ago,
it charges $2 a month on top of standard transaction fees. Mobile
phone companies will charge SMS fees for TXT Banking and data
transfer rates for M-Banking transactions; these will vary
according to the terms of mobile phone plans.
Group managing director of ANZ's personal division, Brian
Hartzer, says his preference is to establish mobile phone banking
as a free service. "We want to see take-up. The cost of operating
the service is not high at this stage but if we get customers
over-using it we will have to look at that. In New Zealand we have
not offered it as a massive take-up proposition. It is there for
convenience."
Pros
Almost all adult Australians have a mobile phone - a testament
to the convenience of the technology. People have taken readily to
telephone and internet banking and there is no reason to think they
would not use a mobile phone service as well. Hartzer says the bank
wants to be seen as a leader in providing convenience for its
customers.
M-Banking's facility to pay any third party has become a very
popular function on internet banking sites. Banks such as St
George, which already has SMS alerts, report that customers find it
a useful service in helping them avoid overdrawing transaction or
credit card accounts with multiple users.
Cons
Earlier attempts to provide mobile banking services have failed
because of problems with security and technology. In 2004 Citibank
launched a service on Telstra'si-mode network. It suffered from
being tied to one carrier and had some security problems.
ANZ says it has both issues covered. Its mobile phone banking
services will operate on all networks and do not need to be enabled
by the carrier. For security, the services will use secure socket
layer encryption to encode all information as it moves over the
network.
This is the same level of security as ANZ's internet banking
service. Hartzer says that apart from problems with phishing, ANZ
has had no cases where its encryption has been cracked.